Sydney Sweeney might be in trouble after she snuck up to the Hollywood sign under the cover of darkness, climbed the letters, and hung strings of BRAS from them.
Say what you want about this girl, but she knows how to stay on-brand.
Sydney had a camera crew with her, and she did it to promote her new lingerie line, which is called Syrn.
But the Hollywood Chamber of Commerce owns the sign, as well as the intellectual property rights to it. And while she had permission to film it, she was NOT supposed to touch it, climb it, or hang unmentionables from it.
They sent her a letter urging her to reach out to them, so they can discuss an "agreement" for the use of their IP. In other words, they want money.