The Pumpkin Spice Latte hits Starbucks next Tuesday, August 26th. That's four days later than last year. The 22nd was the earliest they'd ever brought it back.
But a new report from Instacart found pumpkin spice season really is getting earlier and earlier.
They looked at sales of pumpkin-spice products over the past four years, and no one buys them from February through July. But then sales skyrocket.
"Peak" pumpkin spice season isn't usually until late September now, but it keeps creeping closer to mid-month.
Back in 2021, sales didn't peak until October. But last year's peak was September 17th, a full 10 days earlier than 2023.
Sales of pumpkin spice coffee creamer also take off right about now, jumping nearly 1,500% in the fall.
West Virginia is more obsessed with pumpkin-spice products than any other state. Pennsylvania is a distant second. Then Oklahoma, Ohio, and Delaware.
Folks in Hawaii are the most likely to think pumpkin spice is gross.
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