If you had a son in middle school, how would you feel about them asking to have their birthday party at Chuck E. Cheese . . . or Hooters?
If you haven't been to a Hooters in years, you're not alone. They've been struggling to stay afloat. According to reports, they're about $300 million in debt, and last year, they closed about 40 locations in the U.S.
Now, they're trying to attract more business by making a pivot to being more FAMILY-FRIENDLY. They're calling it a "re-Hooterization" . . . but it's more like a "DE-Hooterization."
You may not realize this, but Hooters (and their off-shoot Hoots Wings) have become increasingly family-friendly over the past decade . . . and have long had a solid kids menu. But now, they're going all in.
Ownership says it's "depressing" to them that women would NOT want their families going to Hooters . . . even dads alone.
They didn't say what exactly they'd be changing to make it more PG, or when . . . but it's safe to say the skimpy outfits and "bikini nights" will be phased out.
They're also looking to refresh their menu with fresher ingredients.