Gen X icon-turned-Stranger Things mom Winona Ryder made headlines earlier this month for returning as the face of a campaign for designer Marc Jacobs. According to Paper, Ryder and Jacobs have a long history together. Back in 2001, when Ryder was arrested for shoplifting designer clothes from a Saks Fifth Avenue, a Marc Jacobs sweater was one of the pricier pieces she took. A few years later the designer cast Ryder in his Spring 2003 campaign, and then worked with her again as a spokesperson for the 2015 launch of Marc Jacobs Beauty.
That history isn't what has Winona Ryder trending this morning. TikTok and Twitter both seem to be obsessed with a clip from the latest Marc Jacobs photoshoot that has Ryder drinking milk and eventually letting it spill down her chest. Seems safe to assume that some of these are young Stranger Things fans who've never looked at Joyce Byers like this before. They're making edits set to music, using slow-mo, all kinds of stuff. Check out some highlights below...both fan edits and the actual shots from the Marc Jacobs campaign.
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