Have you ever pulled an elaborate prank on someone? This guy's wasn't cheap . . .
Covington, Kentucky is just across the border from Cincinnati. And if you drive through town right now, it's hard to miss the new billboard that just went up.
It looks like a Kraft Mac & Cheese ad at first. But it's just a photo of a guy eating mac-and-cheese, and the sign says, "This man consumes over 20 GALLONS of liquid cheese in a year."
People thought maybe it was a viral marketing stunt by Kraft. But it turns out it's part of an ongoing prank war between two COWORKERS.
The man on the sign is Jake Laws. He works with a guy named Jonathan Pittman, who recently snapped the photo of him eating mac-and-cheese at work.
Jake showed up to his job last Monday to find Jonathan had handed out t-shirts with the same photo on them. But Jake didn't find out about the billboard until his sister saw it and called him that night.
He admits he does eat a lot of cheese. But he's not sure if it's 20 gallons a year because, quote, "I never knew I would ever need to do the math."
Jonathan rented the billboard for a full month, so it'll be up for another three weeks. According to the sign company, one month at that location costs over $1,200.
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