The Inventor of Pop-Tarts Has Died at the Age of 96
Many people hope they leave this life having accomplished SOMETHING. And this man did that.
This past Saturday, Bill Post passed away at the age of 96. He's the guy who INVENTED POP-TARTS.
It happened back in the early-'60s, when Bill was working with Kellogg's. He initially called them Fruit Scones, but that was soon changed to Pop-Tarts as a play on the then-popular Pop Art movement.
Bill was always quick to downplay his role. He'd say, "I assembled an amazing team that developed Kellogg's concept of a shelf-stable toaster pastry into a fine product that we could bring to market in the span of just four months."
His modesty might also be because he kind of COPIED and improved upon a competing product.
Just before Pop-Tarts, the company Post . . . no relation to Bill . . . announced "Country Squares," which would become "Toast'em Pop Ups."
Kellogg's Pop-Tarts were similar, but far more successful in their branding and marketing.
Unfortunately (or fortunately), this means that Bill will not live to see Jerry Seinfeld's upcoming movie about the creation of Pop-Tarts. It's called "Unfrosted: The Pop-Tart Story", and it'll hit Netflix in May.
It's unclear if Bill will be a character in the movie, or if he had any involvement.
On Instagram, Jerry said, "Godspeed Bill Post. You bent pastry and fruit filling to your will and convinced parents to serve dessert for breakfast. May you find two slots in eternity and rest in lightly brown glory."
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POPEYES is Bringing Back Fish and Shrimp To The Menu For Lenten Season
It’s officially Lenten season, and Popeyes is bringing back several fish and shrimp options to menus.
The Classic Flounder Fish Sandwich and Spicy Flounder Fish Sandwich are each “Made with premium Flounder, marinated in authentic Louisiana herbs and spices, dusted in a southern crispy coating and fried up to golden brown. Served atop a warm buttery brioche bun with barrel-cured pickles.” The Classic Flounder is served with tartar sauce and the Spicy Flounder is served with spicy mayo.
The Shrimp Tackle Box includes eight pieces of butterfly shrimp, a side, biscuit, and a drink. There’s also a popcorn shrimp option as a 1/4 pound combo or dinner option with a side, biscuit, and a drink.
A Surf & Turf option features eight pieces of butterfly shrimp, two chicken tenders, biscuit, and a side.
The fish and shrimp menu items are only available for a limited time at participating Popeyes locations nationwide.
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Volcano Taco, Double Beef Volcano Burrito, and Lava Sauce Quietly Return To Taco Bell
Taco Bell has quietly returned their Volcano Taco, Double Beef Volcano Burrito, and Lava Sauce to nationwide menus for a limited time.
The Volcano Taco is made with seasoned beef, cheddar cheese, lettuce, and Lava sauce served inside of a crunchy red taco shell. It’s priced at $2.39 a la carte, or $7.89 as part of a Volcano Combo that includes a Double Beef Volcano Burrito and a medium fountain drink.
The Double Beef Volcano Burrito goes for $3.89 and includes double the seasoned beef, cheddar cheese, seasoned rice, fiesta strips, reduced-fat sour cream, and Lava sauce, wrapped in a warm flour tortilla.
Fan-favorite Lava Sauce is made with a blend of cheeses and fiery red jalapeño peppers and is a stand-alone option for a suggested price of $1.
The Volcano Menu is available for a limited time at Taco Bell locations nationwide and prices may vary.
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