Google's Frightgeist page is up for Halloween, tracking the top costumes we're searching for nationally, and locally. There's also a "Costume Wizard" feature that's supposed to help you pick the perfect costume.
Most of the top costumes this year are pretty classic, especially for kids. But #1 is the top costume we've seen on a lot of lists this year . . . BARBIE.
The Top 10 costumes Americans are googling in 2023 are: Barbie . . . princess . . . Spider-Man . . . witch . . . fairy . . . Wednesday Addams . . . dinosaur . . . cowboy . . . ninja . . . and bunny.
The Top 25 also include pirate . . . Princess Peach . . . Batman . . . mermaid . . . cheerleader . . . Taylor Swift . . . Harley Quinn . . . and #25 is "1980s" costume. ("1990s" is 66th . . . "1970s" is 83rd . . . and "1950s" is 171st.)
"WEIRD Barbie costume" is the top trending search for adults right now. That's Kate McKinnon's character, the Barbie with her hair chopped off.
The top trending couples costumes are: Hugh Hefner and Playboy bunny . . . Jessie and Woody from "Toy Story" . . . Jay and Silent Bob . . . Popeye and Olive Oil . . . and Mario and Peach.
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Photo: ANDREW CABALLERO-REYNOLDS / AFP / Getty Images