Believe it or not, the Oscar Mayer "Wienermobile" has been around for 87 YEARS . . . but that run MAY be coming to an end.
Oscar Mayer just announced that they're changing the name . . . from the Wienermobile to the Frankmobile. (???) And no, it's not because people now have a problem with the word "wiener" . . . it's a marketing thing.
The change is meant to promote a new recipe, which they're rolling out this summer. The new formula for their All Beef Franks will feature a "more balanced flavor profile and iconic beefy taste."
Oscar Mayer last changed its recipe in 2017.
The hot dog packaging will be updated as well. But the actual Wienermobile-slash-Frankmobile will not be changed, other than some decals along the side that announced the name change.
The Wienermobile is iconic, so it's hard to believe this will be a permanent change. But a spokesperson is being coy about it . . . they say they're "trying out [the name] to see if it 'cuts the mustard' with its fans."
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