Bud Light did a promotion with a TRANS ACTIVIST named Dylan Mulvaney. They even made a custom can with her face on it.
That resulted in a flood of videos on social media of people trashing cases of Bud Light. But Kid Rock took it even further . . . by blowing away several cases with a rifle.
It's amazing how everything Kid Rock does these days feels like a parody of himself . . . and this video is no different.
He says, quote, "Grandpa's feeling a little frisky today. Let me say something to all of you and be as clear and concise as possible."
Then he lets the bullets fly, turns to the camera, flips the bird, and says, quote, "[Eff] Bud Light and [Eff] Anheuser-Busch. Have a terrific day."
(WARNING: The video contains profanity.)
A lot of people online are comparing his video to the infamous "he hates these cans!" scene from the Steve Martin movie "The Jerk."
(WARNING: This clip contains profanity.)
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Photo: Getty Images