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Kellogg's Wants You to Add Water to Your Cereal

This news hit over the weekend, but it's blowing up online, mostly because people think it sounds gross . . .

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Kellogg's unveiled new single-serve containers of cereal called "Insta-Bowls" that require you to JUST ADD WATER.

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There's powdered milk at the bottom.Ā So you fill each one halfway with cold water to make it liquid.

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They're doing a test run at select Walmarts and plan to sell them nationwide through Walmart.com soon.

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Each bowl costs $2, which is way more than a normal bowl at home costs.Ā So they think we'll pay extra for the convenient on-the-go aspect.

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Powdered milk has been around since the 1800s, so it's not clear why they've been sitting on the idea for so long.Ā Ā (Maybe because it seemed gross in the 19th century too.)

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They've got four varieties to start:Ā Frosted Flakes, Froot Loops, Apple Jacks, and Raisin Bran Crunch.Ā 

(Here's aĀ photoĀ and aĀ videoĀ of a Walmart worker who actually LIKED them.)

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Read More HERE

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Photo: Getty Images


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