Why Is This Mortuary Using Bikini Models to Sell Caskets?

I get why women in bikinis make men want to buy fast cars, cheap beer, and even junk food . . . but THIS? A mortuary in Russia is now using women in lingerie to sell more CASKETS.

 

 

There's a 40-second clip of them posing with various wood caskets in a dimly lit church, or a space that's supposed to look like a church. They're in black lingerie, and the outfits are pretty revealing. They even got INSIDE the caskets for a few shots.

 

 

The mortuary's 29-year-old social media manager came up with the idea, and the 35-year-old owner approved it. No word yet on how it's driving sales.  (Here's the video.)

 

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