The million-dollar question here is what happens when Americans inevitably start ingesting these?
Tide is rolling out a new product called "Evo" that's kind of like Tide Pods, but they're "tiles." Instead of pods with liquid, they're "fiber tiles" with six layers of soap "woven" together.
They're hawking them as a greener option. Tide Pods aren't great for the environment, and neither are those plastic jugs their liquid detergent comes in. But bonus: The new tiles don't look nearly as DELICIOUS as Tide Pods. They're all white and pretty boring to look at.
Tide Pods debuted over a decade ago in 2012, and had their big moment when the "Tide Pod Challenge" hit in 2017. That's where kids on TikTok were eating them on purpose to get clicks. But the original controversy was they looked like candy, so TODDLERS were eating them.
The new tiles just debuted at South by Southwest in Austin this weekend. Tide is rolling them out to stores in Colorado next month, and then the rest of the U.S. later this year.
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