If Wendy's was wondering, "Where's the beef?" The Internet loudly reminded them that they have a problem with SURGE PRICING.
This week, word got out that the CEO of Wendy's said they'd boost profits by introducing digital menu boards that can display "dynamic pricing" that fluctuates throughout the day, as well as A.I.-powered "suggestive selling."
That wasn't a hit with Wendy's customers, understandably. So now, they're walking it back . . . by saying they meant the digital menus would allow them to REDUCE prices! (???)
Read More HERE
In a statement, they said, quote, "[We] wouldn't raise prices when our customers are visiting us most . . . [this] could allow us to change the menu at different times of day and offer discounts . . . particularly in the slower times of day."
Naturally, some people are skeptical.
But either way, they should've described it that way from the start: That they'd try to boost profits by attracting customers to visit during slower times with impromptu specials and discounts.
Read More HERE