It's Cyber Monday. But is Black Friday making it obsolete now?
Adobe Analytics says Americans set a new record for online shopping on Black Friday . . . $11.8 BILLION. That's up about 9% from $10.8 billion last year.
The peak was from 10:00 AM to 2:00 PM, when we were spending $12.5 million per MINUTE. We also spent $6.4 billion online on Thanksgiving Day.
More than half of those online sales happened on phones this year. And it looks like in-store sales continued to trend down.
The feeling among more and more people is why battle the crowds when you can shop from your couch?