This is like that urban legend about the Chevy Nova not selling in Spanish speaking countries because it translates to "does not go". (Turns out that isn't true . Bummer, I know.)
Hopefully French speakers worldwide don't mind having a car called the Audi Turd.
German automaker Audi should have thought about checking with its neighbors in France before settling on a name for its new all-electric line, the e-tron. As it happens, it’s a little too close to the French word “ étron ,” which means “excrement” or “turd.”
The e-tron does look awesome, but I don't know if I won't always see it and think to myself, There goes an Audi Turd. It starts at just under $75,000 so I will definitely be thinking to myself, There goes one rich m'fer.