I can't even begin to tell you much I can't wait for 'It' to be over and done at the box office. The movie doesn't even come out for another month! That's so many more days of scary clowns.
In what looks like one-part promotion and the other ‘any excuse to scare the living shit out of people’, the two major studios have partnered up for a Virtual Reality experience based on the upcoming film.
Developed by SunnyBoy Entertainment, the scary simulation allows you to walk the streets of Derry while getting to experience the tension and creepy suspense, before traipsing through the sewers where there’s red balloons – and more – waiting to greet you…
Why? Why would they do this?
The IT VR experience places you in the shoes of character Georgie who is known for chasing his cherished paper boat down a storm drain, according to Nerdist.
While delving deeper into the killer clown's lair, Pennywise eventually creeps up from behind, giving you the fright of your life in the process. (Unilad)