Keanu Reeves recently opened up about how he feels about Deepfakes and says he addresses that issue in his contracts; there's a clause saying his performance can't be digitally altered without his permission.
Reeves said, "I don’t mind if someone takes a blink out during an edit." He continued, "But early on, in the early 2000s, or it might have been the '90s, I had a performance changed. They added a tear to my face, and I was just like, 'Huh?!' It was like, I don’t even have to be here."
He added, "What’s frustrating about that is you lose your agency. When you give a performance in a film, you know you’re going to be edited, but you’re participating in that. If you go into deepfake land, it has none of your points of view. That’s scary. It’s going to be interesting to see how humans deal with these technologies. They’re having such cultural, sociological impacts, and the species is being studied. There’s so much 'data' on behaviors now."
Reeves was blunt when talking about AI programs like Chat GPT and what they mean for our future careers:
Interviewer: Should I be worried about AIs coming for my job?
Reeves: The people who are paying you for your art would rather not pay you. They’re actively seeking a way around you, because artists are tricky. Humans are messy.
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He gives me a thoughtful look, and then he gets explicit: Corporations don’t care about paying artists. Well, what he actually says is this: “They don’t give a f*ck.” It’s a startling moment coming from Reeves, the most pointed and serious I’ve seen him all day. Corporations might not care, but he clearly does. That’s one thing we can say about Keanu Reeves: In a world of fakes and frauds, he’s fighting for what’s real.
John Wick: Chapter 4 will be out on March 24th.