Silke Jasso,August 1, 201911:51 am Wrote this on RARE.com
'It looks like The Harris Poll is back this year with their “Brand of the Year” awards, and I have to admit, some of these results really shocked me. In case you don’t know what the Harris Poll awards are, every year they reveal their Annual EquiTrend Study that shows the strongest brands across the media, financial, travel, entertainment, retail, restaurant, technology, automotive, household and nonprofit industry based on consumer response.
This year’s 31st edition of the EquiTrend Brand Equity Indexis composed of three factors, which are quality, familiarity and purchase consideration that results in a brand equity rating for each brand. Those brands with the highest ranking in equity will then receive the Harris Poll EquiTrend “Brand of the Year” award for their respective categories. For 2019, there were more than 45,000 US consumers who assessed nearly 2,000 brands across 196 categories.'