Product placement is as old as mass communication. Brands pay to have their products show up in movies and TV shows all the time . . . and even if you don't notice it, you notice it. That's the evil mind game they play on us.
But who plays it the best? Apple, Nike, and Coca-Cola, as it turns out. A new study looked at 2,227 movies and 890 TV shows and found these three brands appeared the most.
Apple products showed up 1,884 times in movies and 5,771 times on TV.
Nike showed up 912 times on the big screen and 3,038 times on the small screen.
Coke made 1,026 appearances on film and popped up 1,112 times on TV.
Other brands near the top include Sony, Dell, HP, Adidas, and Microsoft.
The most-placed product in both film and TV is the Apple MacBook.
And the single movie with the most product placements is "Talladega Nights: The Ballad of Ricky Bobby." That's not surprising since it's about NASCAR. It contains 8.24 product placements for every 10 minutes of runtime.
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